Kraft explains its approach to health and wellness in the second of
a series of FoodNavigator-USA.com articles examining the practices
of major US food firms in the face of a growing need to address
human nutrition.
Kraft may be selling the US based cereals business for as much as
$3bn (€2.2bn), because of pressure from new legislation in regards
to advertising to children, according to a report by the Wall
Street Journal.
US snack giant Kraft has announced new initiatives which, it
claims, will enable the company to hit long-term targets and
reverse its recent revenue downturn.
US Food giant Kraft has completed its acquisition of United
Biscuits' Iberian biscuit sector in a $1.07bn (€836m) deal that
will increase its already-strong presence in Europe.
Leading food manufacturer Kraft has paid £575m (€829.6m) for United
Biscuit's southern European snack business. The deal was signed off
over the weekend, said British daily The Financial Times.
American manufacturer Kraft will make a bid for United Biscuit's
southern European division, while Premier Foods and a Dutch equity
firm negotiate for stakes in UB's northern European operations.
US food firm Kraft has launched a customer-led research and
development programme, in a bid to re-engage with consumers and tap
growing health and wellness trends.
Kraft Foods has recorded stable first quarter results, masking
falling operating income with a favourable tax settlement and
raising prices to combat spiralling production costs.
US manufacturer Kraft Foods has announced a "fewer, bigger, better"
policy, concentrating on crucial brands in key areas as the firm
suffers from lagging performance.
US manufacturer Kraft Foods has announced a massive extension to
its three-year restructuring plan that will see a further 8,000
jobs and 20 production plants go, as the company absorbs rising
energy and ingredient costs.
