Food giant Kraft Foods, the maker of Maxwell House coffee and
Nabisco cookies, will push funds behind 'fewer, bigger and better
new product ideas' to fuel sustainable growth.
The leading US food maker Kraft Foods is putting its weight behind
the increasingly popular South Beach diet, launching a new line of
foods for people following the regime, reports Lorraine
Heller.
Kraft Foods is helping to finance a seat at the Monell Chemical
Senses Center, which should help scientists - and food companies -
to learn more about the intensity and quality of flavors.
Kraft Foods, the world's biggest food company, has announced its US
operation is to provide consumers with more nutritional information
about its products - a precedent already set by its UK division,
Tom Armitage reports.
Despite attempts by Kraft Foods to give the company a healthier
image, earnings fell for the fifth straight quarter as higher
commodity costs and retail price pressures took their toll.
The rising pressure on US food producers to play their part in
improving the health of the world's fattest nation has led Kraft
Foods to promise more nutritional information on selected snack,
dairy and beverage products - a...
Increasingly health conscious US consumers chose to bypass the
snack packs of food giant Kraft in the second quarter, a trend
which weighed heavily on profits at the country's biggest food
maker. But a major marketing push highlighting...
America's biggest food company, Kraft Foods, announced a rise of 20
per cent in earnings for the 2002 first quarter, attributing strong
volume growth in beverages, desserts and new products to the
increased earnings.
