US manufacturer Kraft Foods has announced a "fewer, bigger, better"
policy, concentrating on crucial brands in key areas as the firm
suffers from lagging performance.
US manufacturer Kraft Foods has announced a massive extension to
its three-year restructuring plan that will see a further 8,000
jobs and 20 production plants go, as the company absorbs rising
energy and ingredient costs.
Kraft Foods, the US snack and dairy firm, has agreed to remove all
genetically modified ingredients from its products in China, in a
sign anti-GM attitudes are on the increase.
Kraft Foods has confirmed that it is increasing prices of many of
its products in the United States by an average of 3.9 per cent
because of rising energy and packaging costs caused by higher
global oil prices.
Leading US food manufacturer Kraft Foods has taken another step in
the direction of health and wellness, launching a new line of
wholegrain snack products under its Nabisco brand.
On the back of growing consumer interest in healthy eating, leading
US food maker Kraft Foods is focusing on its increasingly
successful health and wellness segment, announcing plans to further
limit products advertised to children...
Food giant Kraft Foods, the maker of Maxwell House coffee and
Nabisco cookies, will push funds behind 'fewer, bigger and better
new product ideas' to fuel sustainable growth.
The leading US food maker Kraft Foods is putting its weight behind
the increasingly popular South Beach diet, launching a new line of
foods for people following the regime, reports Lorraine
Heller.
Kraft Foods is helping to finance a seat at the Monell Chemical
Senses Center, which should help scientists - and food companies -
to learn more about the intensity and quality of flavors.
Kraft Foods, the world's biggest food company, has announced its US
operation is to provide consumers with more nutritional information
about its products - a precedent already set by its UK division,
Tom Armitage reports.
Despite attempts by Kraft Foods to give the company a healthier
image, earnings fell for the fifth straight quarter as higher
commodity costs and retail price pressures took their toll.
The rising pressure on US food producers to play their part in
improving the health of the world's fattest nation has led Kraft
Foods to promise more nutritional information on selected snack,
dairy and beverage products - a...
Increasingly health conscious US consumers chose to bypass the
snack packs of food giant Kraft in the second quarter, a trend
which weighed heavily on profits at the country's biggest food
maker. But a major marketing push highlighting...
