A number of major food firms in the US have been called upon to
follow the lead of the Kellogg Company, by restricting food
marketing to children and improving the nutritional profile of
their kid-oriented products.
The Kellogg Company today announced it will adopt nutrition
standards for the products it markets to children, pledging to
reformulate those products that fall short of the criteria, or to
cease marketing them altogether.
Breakfast cereal manufacturer Kellogg's has introduced a new
chocolate version of its core diet brand Special K in an attempt to
satisfy consumer desire for the confectionery which has been
rejuvenated by a new healthier image.
Kellogg's health and wellness division is about to birth its first
products: protein-fortified waters, snack bars and meal bars that
will take the Special K brand out of cereals and into the pharmacy
The race is on to see which of two leading cereal makers will be
the first to place an omega-3 fortified product on shelves,
following a new license and supply agreement between Martek and
General Mills that is substantially similar...
Cereal giant Kellogg is to reformulate some of its products with a
low linolenic soybean oil in an effort to reduce or eliminate trans
fatty acids while also minimizing the saturated fat content of the
products, the company announced...
Leading cereal maker Kellogg on Monday launched a new initiative in
the US to promote its fibre-rich cereal products. It aims to raise
awareness of the importance of dietary fibre in order to encourage
Americans to increase their...
A new all wholegrain cereal range was launched in the UK last week
by cereal giant Kellogg, targeting the increasing number of
consumers turning towards healthier wholegrain products. Yet a
Mintel analyst says it is unlikely to be...
Kellogg has increased sales and profits in its first quarter
through clever pricing and strong marketing investment, helping the
firm to forge ahead in healthy snacks and beat off private label
competition in cereals, reports Chris...
Kellogg has moved to slash salt in its Corn Flakes by a quarter as
the UK's Food Standards Agency promises to focus in on cereals in
its public campaign to reduce consumer salt intake, reports
Cereal and snack producer Kellogg will have the edge over
arch-rival General Mills over the next few years as superior
innovations in the premium health sector and a more focused product
portfolio drive the firm forward, writes Chris...
Martek Biosciences has signed a non-exclusive license agreement
with Kellogg, under which it will supply the consumer foods giant
with the omega-3 fatty acid DHA (docosahexaenoic acid) for use in a
new line of fortified foods.
A new nutrition bar chart on every pack of Kellogg's breakfast
cereal, enabling Britain's consumers to check salt, sugar and fat
content against guideline daily amounts, may cause confusion amid
too many conflicting systems,...
Good foresight on rising health trends and heavy investment in
premium brands have helped cereal and snack producer Kellogg to a
steady sales and earnings rise for 2004, with North America leading
the way, reports Chris Mercer.
Kellogg reported a solid 7 percent increase in its earnings for the
third quarter with the North America region also putting up a
strong performance thanks to the successful introduction of new
A public complaint and a rap on the knuckles from the UK
Advertising Standards Authority has left the Kellogg company
red-faced over its recent Frosties cereal advert, and again thrust
children's advertising into the health spotlight....
US cereals and snacks group Kellogg is to centralise its European
operations in a new office in Ireland, giving it a major presence
in the market with the world's highest per capita consumption of
ready-to-eat cereals, writes...
The latest figures from Kellogg suggest that the US-based cereal
and snacks group has weathered the low-carb dieting storm with
relative ease, helped by a combination of new product launches and
increased advertising expenditure,...
After repeated warnings that the spiralling cost of raw materials
would impact profits this year, US-based breakfast cereal producer
Kellogg yesterday said that it had got off to a
better-than-expected start to the year and forecast...
Kellogg, the cereal and snacks maker, has raised its full-year
profit forecast after an excellent third quarter performance which
saw both sales and profits rise significantly. The gains came as a
result of new product launches, brand...
A dispute which pitted US food giant Kellogg against the somewhat
smaller Green Turtle Bay Vitamin Company over the latter's
trademark vitamin, Sunnie, has ended with a victory for the smaller