Martek Biosciences has signed a non-exclusive license agreement
with Kellogg, under which it will supply the consumer foods giant
with the omega-3 fatty acid DHA (docosahexaenoic acid) for use in a
new line of fortified foods.
A new nutrition bar chart on every pack of Kellogg's breakfast
cereal, enabling Britain's consumers to check salt, sugar and fat
content against guideline daily amounts, may cause confusion amid
too many conflicting systems,...
Good foresight on rising health trends and heavy investment in
premium brands have helped cereal and snack producer Kellogg to a
steady sales and earnings rise for 2004, with North America leading
the way, reports Chris Mercer.
Kellogg reported a solid 7 percent increase in its earnings for the
third quarter with the North America region also putting up a
strong performance thanks to the successful introduction of new
A public complaint and a rap on the knuckles from the UK
Advertising Standards Authority has left the Kellogg company
red-faced over its recent Frosties cereal advert, and again thrust
children's advertising into the health spotlight....
US cereals and snacks group Kellogg is to centralise its European
operations in a new office in Ireland, giving it a major presence
in the market with the world's highest per capita consumption of
ready-to-eat cereals, writes...
The latest figures from Kellogg suggest that the US-based cereal
and snacks group has weathered the low-carb dieting storm with
relative ease, helped by a combination of new product launches and
increased advertising expenditure,...
After repeated warnings that the spiralling cost of raw materials
would impact profits this year, US-based breakfast cereal producer
Kellogg yesterday said that it had got off to a
better-than-expected start to the year and forecast...
Kellogg, the cereal and snacks maker, has raised its full-year
profit forecast after an excellent third quarter performance which
saw both sales and profits rise significantly. The gains came as a
result of new product launches, brand...
A dispute which pitted US food giant Kellogg against the somewhat
smaller Green Turtle Bay Vitamin Company over the latter's
trademark vitamin, Sunnie, has ended with a victory for the smaller