Breakfast cereal manufacturer Kellogg's has introduced a new
chocolate version of its core diet brand Special K in an attempt to
satisfy consumer desire for the confectionery which has been
rejuvenated by a new healthier image.
Kellogg's health and wellness division is about to birth its first
products: protein-fortified waters, snack bars and meal bars that
will take the Special K brand out of cereals and into the pharmacy
The race is on to see which of two leading cereal makers will be
the first to place an omega-3 fortified product on shelves,
following a new license and supply agreement between Martek and
General Mills that is substantially similar...
Cereal giant Kellogg is to reformulate some of its products with a
low linolenic soybean oil in an effort to reduce or eliminate trans
fatty acids while also minimizing the saturated fat content of the
products, the company announced...