A number of major food firms in the US have been called upon to
follow the lead of the Kellogg Company, by restricting food
marketing to children and improving the nutritional profile of
their kid-oriented products.
The Kellogg Company today announced it will adopt nutrition
standards for the products it markets to children, pledging to
reformulate those products that fall short of the criteria, or to
cease marketing them altogether.
Breakfast cereal manufacturer Kellogg's has introduced a new
chocolate version of its core diet brand Special K in an attempt to
satisfy consumer desire for the confectionery which has been
rejuvenated by a new healthier image.