Kellogg’s UK has entered the metaverse for the first time with Popified characters created for the hugely popular open-world Blankos Block Party, while in the US, the breakfast cereal giant has teamed up with Santa to bring the joy back to gift-giving.
The Kellogg’s cracker brand has partnered with iHeartRadio to send one lucky winner to this year's Y100’s Jingle Ball in Miami for the ultimate experience: an epic backstage invite to meet the Backstreet Boys.
It’s Skinny Pasta is reinventing an Italian favourite; Oppo Brothers contends ice cream not only can be eaten in the colder months, but should be; and Jackandbeyond analysed the most viral ways we can use up pumpkin scraps after Halloween – with an estimated...
The central ingredient of Kanira wholegrain biscuits is nutrient-rich and climate smart pearl millet (an under-the-radar superfood native to India); Teatis is providing a tasty solution for the 122+ million people living with diabetes or prediabetes in...
The W.K. Kellogg Foundation (WKKF) has announced the five awardees of its Racial Equity 2030 challenge, an open call for bold solutions to improve the lives of children, families and communities around the world.
Manchester is home of the breakfast cereal giant’s new Culinary and Sensory Centre, a project that took over 18 months to develop and half a million pounds in investment.
Limited edition Haunted Frosted Chocolatey Fudge Pop-Tart Bites put the treat in trick or treating, Van Leeuwen is heating up the ice cream category with a flavour collab with Tapatío Hot Sauce and Eat the Change has created a grown-up version of its...
Hot on the heels of its High Court loss against the UK government – challenging the nutritional value of breakfast cereals with milk – the Frosted Flakes and Froot Loops maker has released a first-ever cereal innovation with milk already added in.
While a rare silver lining of the pandemic was America’s newfound love of sitting down together to share a meal, a new survey by General Mills reveals parents are worried they no longer can afford a healthy breakfast for their kids.
Doritos is sending fans on the hunt for triangles; Kellogg's is encouraging time-poor and cash-strapped families to dine on breakfast cereals; and GoGo squeeZ is on a mission to be a beacon of nurture to support kids of all ages.
Kitsby café and culinary kit company is encouraging Americans to celebrate the Mid-Autumn Festival, Ruffles has signed up four-time WNBA All-Star A’ja Wilson to champion women in sports, Kellogg’s is gearing up for Halloween with its most shocking cereal...
Kellogg Company raised its forecast for full-year earnings, as a price hike for its Special K, Frosted Flakes, Corn Flakes and Rice Krispies, among others, offset an environment ‘as challenging as we’ve ever seen it’ – CEO and chairman.
Roskam Baking Co. – one of the largest bakeries in the US, punching in over $600m in annual sales – is merging with better-for-you granola and snacks producer Organic Milling, following its acquisition by Entrepreneurial Equity Partners (e2p).
Fairlife – the Coca-Cola Company’s latest billion dollar retail brand – has [unintentionally?] underscored the argument Kellogg Company presented to the High Court in April over the UK government’s HFSS regulations: that consumers drink milk with their...
If COVID wasn’t crippling enough, the post-pandemic strain on the supply chain; the war raging literally on the European Union’s doorstep; sky-rocketing energy prices and inflation; and the threat of a global food crisis have certainly had a substantial...
Win $106,000 in gold bars with Rold Gold; Food Union reveals its 2022 summer novelties, Kellogg’s and Crumbl Cookies create a limited edition Frosted Strawberry Pop-Tarts cookie; and House of Macadamia has three new health-conscious treats.
Kellogg Company has lost its High Court challenge against the UK government, the ‘disappointing’ verdict expected to cost the company millions of pounds in lost sales and potentially higher prices for consumers.
The Kidney Garden Spider bears an uncanny resemblance to the Pringles logo – sparking a mission to get the arachnid community to officially recognise it as the Pringles Spider.
Comedian Iain Stirling has partnered with the Kellogg’s snack brand to search for one lucky individual who will be transformed into a non-playable character (NPC) in a video game and be paid £20,000 for the privilege.
The Pringles, Special K and Eggo maker is making a bold move to separate into three independent companies, spinning off its US, Canadian and Caribbean cereal and plant-based businesses, which collectively represented approximately 20% of its net sales...
Several snack producers have stepped up to celebrate and support the LGBTQ+ community; numerous are hitching their ride on the fast-moving plant-based bandwagon; Bridor is showcasing its skills with exquisite croissants; and Kellogg’s Cheez-Its is conjuring...
There are ‘big growth opportunities’ for Kellogg’s to be found in the APAC region by diversifying its consumer base and product range, as well as ensuring a broad mix of price points, its South East Asia CMO told us in the second part of an exclusive...
Kellogg’s Frosted Flakes has joined Lucasfilm to offer both cereal and Star Wars fans a new way to embrace their inner light or dark side; Crosta & Mollica and Rootles are tootling the plant-based message; and Dewey’s Bakery has gone nutty.
The Vegetarian Society is calling on Brits to show their love for puffins, red squirrels, bees, turtles and hedgehogs by swapping out meat for plants – for at least one meal – during National Vegetarian Week (16-22 May).
Steve Cahillane said the breakfast cereal giant – which so far has essentially avoided hiking prices – is finally expecting to crumple amid worsening inflation, lingering supply chain disruptions, a workers’ strike, a plant fire and the war in Ukraine.
Popcorn Shed and Popcorn Kitchen claim that there's no party without popcorn, Good4 U is helping to ramp up a bland salad into a nutritious crowd-pleaser and pladis and Kallø are on a mission to prove that healthy treats don't have to be dull.
FDF Scotland and London-based SPQR Communications have voiced disappointment the UK government is squaring up to fight Kellogg’s in court – contending the regulations are actually groundless and, far from being helpful, could stir up discontentment.
Kellogg’s UK has accused the Department of Health and Social Care of allegedly failing to enter into a ‘reasonable conversation’ to consider what the addition of milk or yoghurt would have on the nutritional value of a bowl of breakfast cereal.
After a year of tinkering around, the breakfast cereal giant’s food developers have successfully reduced the sodium content in its Special K cereal range by around 20% – without dramatically changing its iconic flavour profile.
Lay’s teams up with soccer champs Lionel Messi and Lieke Martens; Harry & David enlists celeb chef Geoffrey Zakarian; Real Handful banks on first-to-market aerated nuts to change the nutty landscape; and Nibble Simply creates vegan chips made with...
The list of companies shutting operations in Russia grows daily, however, dozens remain to help out with a different, but no less severe, humanitarian crisis.
For an extremely limited time – Kellogg’s says when it’s gone, it’s gone – the breakfast cereal giant is inviting consumers to celebrate Easter with a Hot Cross Bun cereal; heirloom corn brand Pipcorn is celebrating its 10th birthday with a partnership...
The breakfast cereal giant has announced it will hike the prices of products like Corn Flakes, Pop-Tarts and Pringles to protect margins amid expectations of high-cost inflation in 2022.
The Battle Creek, Michigan-headquartered breakfast giant is taking steps to break the stigma and prioritise employees’ mental health, while its Canadian arm is marking the double celebratory year with limited edition Frosted Flakes packaging.
A staggering one in two Guatemalan children are substantially underweight or stunted, making the country the first in Latin America and sixth in the world for the worst rates of child malnutrition.
Mexican officials have seized 380,000 boxes of Kellogg’s cereals that feature cartoon mascots, which are in violation of recent laws preventing the marketing of allegedly ‘unhealthy’ products to children.
The tremendous pressure on companies to offset rising costs by raising prices prompted acclaimed global research company Veylinx to investigate the impact this would have on popular cereals like Kellogg’s Frosted Flakes and Nestlé's Cheerios.
