Kellogg

“We’ve never seen consumers as confused” (about what is ‘good for you’), said PepsiCo Chairman and CEO Indra Nooyi.

"The consequence of this is a fundamental blow to the belief in health claims as a magic bullet."

Consumers are food confused...Are you helping?

By Peter Wennstrom

Consumers have never been more confused about food, argues Healthy Food Marketing chief Peter Wennstrom in this guest article. The food industry needs to step up...

General Mills packs wholegrain punch, Kellogg files micro-bran patent

SPECIAL FOCUS: HEALTHY BAKING

General Mills packs wholegrain punch, Kellogg files micro-bran patent

By Ben BOUCKLEY

What could be more fun on a Friday than a healthy baking special edition?! Here’s our 2015 cream of the crop to date – as General Mills packs a punch with whole grain pancakes and Kellogg files a patent for versatile micro-bran...

Abraaj withdrew from the bidding process on December 31 - leaving Kellogg to strike the $125m deal

Kellogg trumps Abraaj in $125m Bisco Misr bid

By Eliot Beer

Kellogg has triumphed in its battle to acquire Egyptian snack maker Bisco Misr, following the withdrawal of rival bidder Abraaj Capital at the end of last month.

The UK is 'unsurprisingly' chomping down snacks, driving sales growth 5% higher than the overall food and beverage sector

IRI F&B DATA: Part II on snacks

Snacks scatter UK top 20 F&B showing sturdy growth

By Kacey Culliney

Two major snack brands have made it into the UK’s top 20 best-selling food and beverage list with above-market growth, according to IRI data.

Kellogg CEO on Special K: 'We really need to move that to a weight wellness discussion, really away from reduced calories to the food itself which has tremendous nutrient benefits'

Special K global rebrand set for 2015

By Kacey Culliney

Kellogg will overhaul Special K next year to pull the failing brand away from its weight management focus, the company CEO says.

Kashi granola with Kamut joins Target’s Made To Matter collection

Kamut for the masses!

By Maggie Hennessy

When the nation’s largest cereal manufacturers and mass merchants say they want to use your ancient wheat as a primary ingredient in a granola line as part of a “better for you” brand collection, you say yes. Even if it’s on very short notice.

Special K Protein delivers 10 g protein per 22 serving - made possible using wheat gluten, soy protein isolates and added lysine

Dispatches: AACCI annual meeting 2014

Kellogg NPD scientist: Protein has plenty of challenges

By Kacey Culliney

Cereal and plant proteins hold huge potential for breakfast cereal and snack bar fortification but taste and texture remain challenging, say Kellogg’s lead product development scientist.

Kellogg Company fellow: '… There are a lot of patents on this. You may find yourself in a very litigious world if you’re using these without the go-ahead from your lawyers'

Dispatches: AACCI annual meeting 2014

Kellogg: Acrylamide reduction is a heavily patented world

By Kacey Culliney

Bakery and snack makers looking to mitigate acrylamide have many options, but they’ll have to navigate through a heavily patented world of ideas, says a fellow at Kellogg Company.

Special K sales slump: 'Obviously there’s a concern… They need to do something to keep people interesting in the brand, says Mintel innovation head

Special K US annual sales slump 9.7%

By Kacey Culliney

US total sales for Special K dropped $56m for the year; a slump that could be rescued with lifestyle-focused NPD, says the head of innovation at Mintel.