Global food manufacturer General Mills last week said its US Rice
Chex cereal will from now on be gluten-free, as part of the firm's
plans to target the ever expanding free-from market.
Strong sales and increased market share of some of its healthier
snacks helped boost overall sales in the US during the first
quarter ended 26 August, General Mills reported today.
Changing its entire cereal portfolio to whole grains last year
presented General Mills with a huge opportunity, but also a number
of challenges, said the firm, which yesterday explored the steps
leading up to the launch of its whole...
The race is on to see which of two leading cereal makers will be
the first to place an omega-3 fortified product on shelves,
following a new license and supply agreement between Martek and
General Mills that is substantially similar...
US cereal giant General Mills has indicated year-end earnings will
be higher than previously expected, but admits next year's outlook
may be gloomy as rising commodity costs and interest repayments eat
profits.
Like many other food producers General Mills is suffering from
rising costs, which are holding back profits, despite increasing
sales, according to the latest financial report.
A dip in profits for US cereal giant General Mills highlights the
rising threat of private label competition on the cereal market,
making branded players work harder to justify higher prices to
consumers, writes Chris Mercer.
Cereal and snack producer Kellogg will have the edge over
arch-rival General Mills over the next few years as superior
innovations in the premium health sector and a more focused product
portfolio drive the firm forward, writes Chris...
Frozen and chilled baked goods are the leading lights among US firm
General Mills' bakery and cereal products as the company begins a
tentative recovery against high raw materials costs, writes
Chris Mercer.
General Mills is the latest food manufacturer to report a decline
in net profit this year, and again the blame goes on raw material
price hikes and fierce competition in the retail sector writes
Anthony Fletcher.
