US retail sales of ready to eat breakfast cereal continued to fall in 2014, with multi-outlet* data from Chicago-based market research firm IRI revealing a 4% drop in dollar sales and unit sales in the 52 weeks to December 28, 2014.
FIRM EYES YOGURT SNACK PROFIT POOL BEYOND 'SNACK AISLE'
General Mills says US sales of Yoplait are booming, just a year after analysts expressed worries over the yogurt brand’s future – with the rebound driven by Greek and stripping out artificial ingredients, while the company sees clear potential for yogurt...
Beginning in July, five Cheerios products will be going gluten free: Original Cheerios, Honey Nut, Multi-Grain, Apple Cinnamon and Frosted, General Mills has revealed.
Food blogger Vani Hari (a,k.a. the ‘Food Babe’) claimed victory on Wednesday after Kellogg said it was “actively testing natural alternatives” to the antioxidant BHT in cereal packaging liners and General Mills said it was “already well down the path...
What could be more fun on a Friday than a healthy baking special edition?! Here’s our 2015 cream of the crop to date – as General Mills packs a punch with whole grain pancakes and Kellogg files a patent for versatile micro-bran...
Exclusive with Personality of the Year 2014 runner-up
Consumers are in and out of convenience stores in less than three minutes, so it’s a big challenge to develop and place products that meet their needs, says the category development head at General Mills Convenience.
General Mills will continue its cost-saving program across the US and Canada with further plant closures, announcing the shutdown of two Pillsbury production sites.
General Mills has reported a significant slump in profits for its second quarter, pulled down by a tough environment in North America, particularly across breakfast cereals.
General Mills has brought back French Toast Crunch cereal to US shelves but has reformulated the product to align with “current nutritional goals”, it says.
Most water used by General Mills happens outside direct operations in agriculture and improvements must be made in at-risk watershed areas, says the company’s chief sustainability officer.
General Mills has agreed that it will not use the term ‘100% natural’ to describe Nature Valley bars that contain certain ‘artificially produced’ ingredients in order to settle a long-running false advertising lawsuit*.
General Mills has developed a flexible package for chemically-leavened refrigerated dough that it claims is considerably cheaper than market options and ensures better baking quality.
General Mills will launch ancient grains Cheerios to take the fast-growing trend into mainstream cereal, its marketing manager for cereal innovation says.
Bakery companies must have global strategies but act locally to solve consumer problems such as carb concerns and free from needs, says the innovation head of General Mills’ global bakery platform.
Nestlé and Kellogg have partnered with companies including General Mills and Unilever by joining Ceres' Business for Innovative Climate and Energy Policy (BICEP).
General Mills has launched special edition Kix cereal packs with cut-out characters to accompany a series of online stories for kids – a strategy that importantly holds parent appeal, says an analyst.
Kellogg and J.M. Smucker have topped the consumer likeability charts in the US with Eggo waffles and Pillsbury bread mix – indicating a love of carbs, according to insights specialist Instant.ly.
A tough operating environment with softer retail trends saw General Mills’ net profit plunge for the first quarter of FY 2015, but its CEO remains certain growth targets will be met.
General Mills has defended the future of Annie’s natural and organic snacks under its ownership, but two experts say the company will have to work hard to beat the critics.
Following a damning report published by Oxfam in May, General Mills has revamped its climate change plan; pledging to reveal global greenhouse gas emission targets by August 2015.
In a move to channel more investment into its growing Chinese market, food major General Mills has opened its first major technical centre outside of its Minneapolis headquarters.
General Mills' recruit of social media celebrity Grumpy Cat could engage young consumers but does not come without risks, according to a food marketing expert.
Amid “disappointing” fiscal 2014 results, General Mills has kick-started a cost-cutting plan to boost efficiency and support growth – a move that can’t be faulted but isn’t necessarily a ticket to success, a consultant says.
Merchandizing gaps in convenience stores need to be plugged and snack makers must collaborate to drive progress forward, says the category development head at General Mills Convenience as it launches Nature Valley c-store tailored products.
Newsweek’s list of the US’s most sustainable companies names packaging firms like Ball, beverage producers like Coca-Cola, and food manufacturers such as General Mills rank among the green giants.
General Mills has developed a high-protein variant of its flagship cereal brand Cheerios using soy – a product it says will sit comfortably in the mainstream breakfast aisle.
General Mills and Kellogg have dismissed Oxfam’s claim that they are the ‘worst offenders’ on global greenhouse gas emissions and not doing enough to tackle climate change.
In the latest edition of FoodNavigator-USA’s What do you do series, we talked with Mike Helser, who heads up General Mills’ Worldwide Innovation Network, on his transition from oceanographer to food scientist, the challenging job of bringing innovation...
General Mills has filed a patent to lower the trans fatty acid and saturated fat content in dough shortenings using a blend of non-tropical oils and hard stock fat.
General Mills has slammed research suggesting on-pack cereal mascots are positioned to gaze into children’s eyes, calling the findings ‘absurd’ and describing the study as pseudo-science.
Food processing and packaging firms are increasingly impacted by consumers’ desire to avoid gluten, dairy, soy, and other ingredients, according to Packaged Facts.
Are consumers who say they’re avoiding gluten really just avoiding wheat? Can we trust survey data about the number of people following ‘gluten-free diets’? Are market researchers' (wildly differing) estimates about the size of the gluten-free market...
Leading food and drink makers including Nestlé, Unilever and Coca-Cola have made good progress in the year since Oxfam released its first Behind the Brands sustainability scorecard – and only one company made no progress, according to the NGO.
