General Mills

General Mills pushes case for Cheerios claim

General Mills pushes case for Cheerios claim

By Guy Montague-Jones

General Mills has responded to a Food and Drug Administration (FDA) letter asking for more evidence to support a revised health claim regarding the impact of Cheerios on cholesterol levels.

General Mills Cheerios cereal is a drug, says FDA

General Mills Cheerios cereal is a drug, says FDA

By Lorraine Heller

General Mills has been told to change the marketing of its popular Cheerios whole grain cereal, as the health claims it currently uses classify it as an unapproved drug.

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