General Mills

Packaged Facts suggests ways to lift US cereal sales. Pic: GettyImages/FelixRanaud

Six top tips to augment cereal’s sweet comeback

By Gill Hyslop

Market researcher Packaged Facts outlines six trends that should be adopted by US cereal brands to keep their products from feeling stale as America's love affair with breakfast cereals continues to fade.

The Cheerios, Pillsbury and Betty Crocker maker will focus on continued international growth with leadership changes. Pic: Getty Images/tacar

General Mills' leadership team reshuffle

By Kristine Sherred

The Minneapolis-based food giant has announced a series of changes to its management team, including the retirement of CFO Don Mulligan - a 20-year company veteran - and the promotion of its US cereal lead to the European and Austalian division.

The increasing approval of recreational marijuana use for adults is boosting snack sales. Pic: ©GettyImages/Francisco Carta fotographo

Marijuana ‘munchies’ tick up US snack sales

By Gill Hyslop

Nielsen has reported there has been a notable pick-up in the consumption of the so-called ‘munchies’ in US states where marijuana is legal, which has boosted the sales of snacks.

Everyone needs to participate in the fight against world hunger. Pic: ©GettyImages/gelmold

The food companies committed to fighting world hunger

By Gill Hyslop

World hunger remains a persistent crisis, with approximately 842 million people going hungry every day. We look at the bakery and snack giants that are leading the fight against hunger and malnutrition.

Lärabar to launch in the UK. Pic: General Mills

US vegan snack brand comes to the UK

By Jenny Eagle

General Mills is bringing its US snack brand Lärabar to the UK launching its fruit and nut bar in three varieties to Sainsbury’s and Amazon

The EWG has conducted a second round of tests on popular oat-based breakfast cereals. Pic: ©GettyImages/Anna Pustynnikova

Dozens more breakfast cereals and snacks test positive for glyphosate

By Gill Hyslop

Following the discovery of glyphosate in several breakfast cereals in August, a second round of testing by the Environmental Working Group (EWP) has found the cancer-linked herbicide in a swathe of popular oat-based cereals and snacks marketed to kids.

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