British Bakels’ Fudgy Brownie Mix
Hitting the UK professional bakery market for Easter, British Bakels’ Fudgy Brownie Mix is a sure-fire way for busy bakers to wow their customers.
Made with Rainforest Alliance certified cocoa, the mix can simply be baked on either a sheet or in foil trays. Simply add water and oil to deliver the iconic American-style fudgy brownies with a chewy centre and cracked top.
It’s also extremely versatile, allowing bakers to add their signature touch and create Instagrammable collections. Hybrid combinations are gaining traction, with the UK’s top five flavours for sweet baked goods, according to Innova, being milk chocolate, dark chocolate, red raspberry, vanilla and chocolate chip. Orange, white chocolate, salted caramel, raisin and almond are also gaining in popularity.
British Bakels allows bakers to capitalise on these trends with its Millionaires Caramel or Fudgice in rich chocolate, white or toffee.
“This is the perfect time to be bringing out our new Fudgy Brownie Mix,” said Michael Schofield, marketing manager for British Bakels.
“Familiar and comforting sweet treats like brownies remain extremely popular with British consumers, especially at a time where consumers are turning to food that can give them that little ‘lift’. With British Bakels’ new Fudgy Brownie Mix, bakers can give their existing customers a boost, win new fans, and get shoppers coming back for more.”
British Bakels’ Fudgy Brownie Mix is available in 12.5kg bags from bakery wholesalers across the UK.