Kellogg’s Crunchy Nut Granola Barista Edition
The popular Kellogg’s brand has launched a new Barista Edition with a Chocolate Mocha flavour.
With Crunchy Nut holding the number one spot as Kellogg’s biggest cereal brand (IRI data), the expansion of the range has been inspired by a favourite among coffee lovers.
The launch follows on from a range of NPD for the Crunchy Nut brand: Crunchy Nut Salted Caramel Flavour Twist was introduced at the end of last year.
The latest addition is infused with aromatic coffee notes in each bite and features milk chocolate curls and sliced almonds. It is naturally high in fibre and contains no artificial colours or flavours.
“We know coffee is one of the UK’s favourite morning drinks, so it seemed like the right next step for us to look into how we could combine the crunch of our Granola with the delicious flavour of coffee,” said Rui Frias, senior brand activation manager from Kellogg’s UKI.
“We’re proud of our tasty new Barista Edition and delighted to welcome it to the Crunchy Nut Granola range with the launch of our Chocolate Mocha Flavour. We are sure this will be a breakfast staple across the UK that coffee lovers won’t be able to resist.”
Kellogg’s Crunchy Nut Granola’s new Barista Edition is rolling out in Waitrose in the UK, with other stores to follow, for an RRP of £2.99 for a 380g pack.