Yasso

The frozen snack brand is expanding its freezer aisle footprint, bringing permissible indulgence to more than 7,300 CVS Pharmacy locations across the US.

As the brand’s first drugstore presence, this retail milestone continues Yasso’s journey as the fastest growing scaled brand across ice cream and novelties (IRI MULO 24wks ending 1.23.23), with the third largest national distribution footprint in the frozen novelties category.

Yasso continues to be on track to surpass the brand’s $300m retail sales goal, while experiencing +32% growth in 2022.

Rolling out in CVS are four variants: Mint Chocolate Chip, Chocolate Chip Cookie Dough, and Fudge Brownie (all with 100 calories and 5g of protein), as well as Vanilla Chocolate Crunch.

“Earning distribution with CVS Pharmacy is an incredible achievement for our brand as we seek to make Yasso available in all places that consumers are seeking permissibly indulgent snacks,” said Craig Shiesley, Yasso’s CEO.

“This partnership enables our brand to reach new households where we will deliver Yasso’s delicious, better-for-you snacking experience, something we believe will be incredibly compelling for the CVS Pharmacy shopper.”