Pure Organic baked crackers

The brand known for its layered bars made with real fruit juices and purees has expanded its portfolio with the launch of Pure Organic Baked Crackers made with cheese and veggies.

Available across the US, the Kellogg’s-owned line of baked crackers is made with 100% real cheese, plus added organic veggies, and is a good source of vitamin D.

With three flavours to choose from – Double Cheddar, Parmesan Garlic and Garden Ranch – there’s something for everyone.

“Filled with better-for-you ingredients and a superior taste in every bite, these crackers are made for kids and parents,” said Janice Spurgeon, brand manager for Pure Organic.

“We’re redefining the norm of snacking – first with our popular layered fruit bars and now with baked crackers – with a mission of creating treats that pay homage to old-school snacks while using quality ingredients for exceptional taste that the whole family can enjoy.”

Another notable element to Pure Organic's new Baked Crackers' packaging is a QR code that invites consumers to join the brand to help end childhood hunger.

Pure Organic will donate $25,000 to No Kid Hungry, which will provide 250,000 meals in 2023, aligned with Kellogg's Better Days Promise to create better days for 3 billion people by the end of 2030. This includes nourishing 1 billion people and feeding 375 million people facing food insecurity.

(No Kid Hungry does not provide individual meals; donations help support programmes that feed kids.)

Pure Organic Baked Crackers are available in Kroger outlets across the US for an RRP of $4.49.