Natureripe Farms
The world’s largest producer of conventional and organic blueberries has launched its sixth FeBLUEary campaign – to celebrate the love of the bright, juicy blueberries that come from Naturipe’s Peruvian, Mexican and Chilean growing regions.
“We are so excited to see the fruits of our growers’ labour,” said Jim Roberts, president of sales.
“They’ve well-earned their reputation for growing high-quality and delicious berries year after year.
“Their dedication and commitment means retailers and shoppers are able to enjoy flavourful blueberries all year long. This first peak of the 2023 import season is an exciting time for Naturipe as we supply our exceptional proprietary varieties of the superfruit to grocery stores nationwide.”
Large promotable volumes throughout February give retailers great opportunities to promote blueberries in different pack size options. The pint size packs are great for snacking, while many families prefer the larger 18-ounce clamshells.
Retailers should also take advantage of the opportunity to spotlight the health benefits of the superfruit – packed full of antioxidants, high in manganese and a great source of fibre.
“Between considerable volumes, a new shipping service and delicious varieties, we are excited to re-launch our FeBLUEary campaign this year,” added Roberts.
“This is the start of what’s expected to be a strong year for blueberry growth, delivering retailers and consumers a tasty berry that’s packed with heart-healthy benefits.”