SRSLY Low Carb
The UK disrupter brand is joining the big jam debate. According to the SRSLY Low Carb, the breakfast stalwart has experienced a three-year decline, thanks for the pressure to cut sugar from the nation’s diet, causing consumer to move away from products ‘jam-packed’ with sugar.
That said, our sweet tooth is clearly here to stay – what would a cream scone be without jam? – so it’s a relief that SRSL Low Carb has stepped up to the plate with the launch of Mix Berries and Raspberry jams, which are designed for anyone watching their calorie or sugar intake.
SRSLY Low Carb understands the demand for guilt-free spread, boasting a board of 200,000+ Low Carb, No Sugar customers.
“Three years of pro-active ‘No Sugar’ development knowledge has helped but our customers ultimately shape the final product,” said founder Andy Welch.
“Our jam vision was to make a nearly zero sugar alternative that mirrors a top-quality jam: from the first dollop on the toast to the lingering experience of fresh fruit flavours building towards a gentle fruit sour bite at the back of the mouth … but with a lot less calories and sugars.”
A 100g dollop of jam typically contains 261kcals, 69g of carbs and 68g of sugar, while SRSLY’s offerings have only 17kcals, 2.9g of net carbs and 1.9g of sugar.
The new jams are available online for an RRP of £3.00 for a 190g jar.