One of the UK's leading better-for-you snack brands is continuing to challenge the snacking space by reformulating its full Propercorn range to be HFSS-compliant.
HFSS refers to products that are high in (saturated) fat, salt or sugar, according to the Department of Health's Nutrient Profiling Model (NPM) and therefore constrained to certain restrictions under the UK’s strategy to combat obesity.
The move sees Proper Snacks supporting retailers with the latest legislation that came into effect on 1 October, but also adds to the brand’s strong better-for-all credentials, including being one of the first B Corp snack brands, as well as being vegan, gluten-free and free from palm oil.
The reformulated recipe extend across 10 products within Propercorn’s ready-to-eat range, including Sweet & Salty, Sea Salted, Salted Caramel, Caramelised Biscuit and Kids Sweet.
It also extend to the brand’s new lightly-ridged potato crisps range, Propercrisps, which were developed in response to growing consumer demand for healthier snacks: with low fat, low salt and low calorie ranking as the top three most important health factors according to consumers looking for healthier crisps. Propercrisps HFSS snacks are available in three cult flavours: Thai Chilli, Cheese and Onion and Flame Grilled Steak.
“Since our inception, we have always prided ourselves on offering better-for-you snacks that never compromise on taste,” said founder Cassandra Stavrou.
“Our reformulated Propercorn and Propercrisps range responds to an unwavering demand for snacks that are satisfying, tasty and guilt-free.”
Propercorn is available in all major retailers nationwide for an RRP of £1.80 (90g), £0.95 (20g) and $2 (6 x 10g bags), while Propercrisps are available in Asda, Ocado, Boots and on Amazon for an RRP of £2 (100g) and £0.95 (30g).