Cinnamon Toast Crunch’s Cinnamojis are back
For a limited time, Cinnamon Toast Crunch fans can get their hands on Cinnamoji Toast Crunch cereal, a quite absurd twist on their favourite Cinnadusted cereal, where Cinnamoji faces have been blasted onto the square pieces.
“The Cinnamojis are known for chomping one another because they are so irresistible,” said Mindy Murray, senior marketing communications manager for General Mills.
“Now fans can get in on the action and chomp the Cinnamojis themselves in this first of its kind limited edition Cinnamoji Toast Crunch. This won't be the last you’re seeing of the Cinnamojis, as they are always up to something.”
In addition, fans can also enter for a chance to win a custom box with a personalised Cinnamoji on the packaging. Full details of how to enter the Cinnamoji sweepstakes are available on boxes of Cinnamoji Toast Crunch cereal and specially marked boxes of Cinnamon Toast Crunch varieties such as Dulce de Leche Toast Crunch and Churros.
But that’s not all. The Cinnamojis have called on a few of their celebrity friends to get in on the takeover, releasing limited edition, online exclusive boxes – featuring Chloe Kim, Justin Jefferson, SpongeBob SquarePants, Leslie Grace and Manuel Turizo transformed into a Cinnamoji.
Global snowboarding icon Chloe Kim is the first to take over the cereal box with a twist on her favourite breakfast staple – with Chloe Toast Crunch and a limited-time Go-GURT promotion, appropriately called SNO-GURT, which comes with the opportunity to snag free Chloe Kim-designed mini finger snowboards. Chloe Toast Crunch boxes will drop on 27 January exclusively on Walmart online, while SNO-GURT is available in Strawberry and Mixed Berry at grocery stores and retailers nationwide for an RRP of $2.99 for an 8-count box and $5.59 for a 16-count box.
Beginning in late February, four weeks of additional celebrity boxes will drop exclusively online, including SpongeBob SquarePants (as himself) in Cinnamon Toast Crunch Squared – with a spatula fit for flipping patties or chowing down on a bowl of cereal; professional football star Justin Jefferson in Griddy Toast Crunch – named after the iconic touchdown dance – with a custom Under Armour sweatshirt; Urbano singer Manuel Turizo in Manuel Toast Crunch – with a flat-brimmed cap with Manuel’s Cinnamoji; and actress and music recording artist Leslie Grace in Leslie Toast Crunch – debuting with a NEFF beanie embroidered with her Cinnamoji.
