Unpacking clean label: BakeryandSnacks webinar probes what consumers expect in COVID-driven times

By Gill Hyslop

- Last updated on GMT

Pic: GettyImages/cheyncheyn
Pic: GettyImages/cheyncheyn

Related tags Clean label Mintel John Hopkins University

Despite consumers’ growing demand for easy-to-understand ingredient statements, frustratingly for producers, there is no regulatory definition for clean labelling.

However, clean label – although the top trend of the decade – is far from simple and straightforward.

To get a better understanding of what consumers want from the industry, and the challenges involved in answering this demand, BakeryandSnacks is hosting a free webinar on 22 April 2021 at 3pm (GMT London).

The webinar will be moderated by BakeryandSnacks editor Gill Hyslop, who will be joined by Marcia Mogelonsky from Mintel Food & Drink and Kantha Shelke from John Hopkins University.

The hour-long discussion will explore the concept of making use of as few ingredients as possible that consumers recognise as wholesome and natural, and the trends associated with clean label, such as free from, organic, whole grain and better-for-you. It will also cover the technical realities and implication of the trend on R&D and regulatory functions, and efforts to reset the bakery and snacks market with science and sensibility.

Some of the burning questions tackled by the team include:

•             Is the industry as a whole answering this particular demand?

•             How can the scientific fraternity step in to help industry with clean label?

•             What are some of the technical realities of dropping and swapping ingredients?

•             How has the COVID-19 pandemic had an impact on the clean label movement?

Clean label webinar
Kantha
Kantha Shelke

Kantha Shelke​ is a principal at Corvus Blue, a food science and research firm that expedites development and commercialisation of products and technologies to create market demand for honestly healthful foods. She also teaches food safety regulations at Johns Hopkins University.

Marcia Mogelonsky Headshot - BW (2)
Marcia Mogelonsky

Marcia Mogelonsky​ is director of Insight for Mintel Food & Drink and global analyst for confectionery and snacks. Before joining Mintel in 2000, she was a consultant and speaker in the food industry and an editor at American Demographics magazine. She has also authored two books on demographics and food shopping.

The Clean Label webinar is sponsored by Cargill, which brings together people, ideas, and resources to deliver new ways to nourish the world; Lesaffre, a key global player in fermentation for nearly 170 years; and IFF, which strives to Do More Good for people and planet with its natural flavours.

The webinar – which is free and open to everyone – will also be available on-demand for three months.

To register, click here.

Related news

Related products

show more

GET GREEN FASTER: Low-CI Dextrose/Glucose Syrups

GET GREEN FASTER: Low-CI Dextrose/Glucose Syrups

Content provided by Green Plains Inc. | 01-Mar-2024 | Data Sheet

Elevate your products with Green Plains’ premium, low carbon-intensity corn syrups. Drop-in replacements with an up to 40% lower carbon footprint than...

Efficacy of OLESSENCE™ B Liquid Natural Flavouring

Efficacy of OLESSENCE™ B Liquid Natural Flavouring

Content provided by Kemin Food Technologies | 26-Feb-2024 | Case Study

The main challenge with baked goods today is the prevention of oxidative rancidity with natural alternatives while maintaining the quality, freshness,...

Bun quality issues? Let us help

Bun quality issues? Let us help

Content provided by Corbion | 03-Jan-2024 | Insight Guide

Most bakeries occasionally struggle with bun quality, from low product volume to crust issues and grain/cell problems. The good news is that most bun quality...

Related suppliers

Follow us

Products

View more

Webinars