Synergy Flavours puts the brakes on calories in sweet baked treats

By Gill Hyslop

- Last updated on GMT

Synergy Flavours has developed an all-natural ingredient that allows bakers to produce healthier indulgent goods. Pic: Synergy Flavours
Synergy Flavours has developed an all-natural ingredient that allows bakers to produce healthier indulgent goods. Pic: Synergy Flavours

Related tags Synergy Flavours calories Fat Indulgence Baked goods Cakes Muffins Biscuits Mintel

Synergy has launched an innovative ingredient that will allow bakers to slash the fat and calorie content of treats like muffins, cakes, cookies and biscuits.

According to the UK flavour specialist, the all-natural, next generation ingredient combines flavour technology, functionality and mouthfeel to replicate the taste and texture typical of baked goods, but puts the brakes on calories that come hand in hand with the indulgent treats.

The development comes as pressure continues to build on producers to reduce the calorie content of their goods. However, they’re faced with a major challenge in that consumers refuse to accept a reduction in flavour, with 84% pointing it out as an essential component.

Mintel research also reveals that 70% of consumers believe it is the manufacturer’s duty to deliver healthier indulgences.

All the taste, less the fat

Synergy said its pioneering ingredient will enable producers to simply reduce the fat content in baked goods with minimal recipe adjustments, but still produce a product that is packed with all the indulgent features of a full fat product.

In a reduced-fat muffin recipe, for example, the company claimed the all-in-one calorie reduction solution will result in a 37% reduction in fat, a 22% reduction in saturated fat, and a 14% reduction in kcal. Sensory tastings between full fat and reduced fat control samples and those with the solution found the latter still scored high on indulgence, sweetness, creamy mouthfeel and overall aroma.

“We are fully committed to improving the dietary health of the nation by using our flavour technology and our taste modulation platform to support reformulation of lower calorie products,” ​said Ian Butler, innovation director, Synergy Flavours.

“This new, innovative technology can help manufacturers in achieving the challenging goal of reducing calories while maintaining the flavour and indulgence that consumers expect.”

The novel ingredient joins Synergy’s range of natural flavourings launched in 2017 that help manufacturers achieve up to 30% sugar reduction in biscuits and up to 50% reduction in bakery-style cookies.

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