All news articles for July 2020

Brands have to craft experiential campaigns that remain will relevant beyond the pandemic. Pic: GettyImages/Traimak_Ivan

How does experiential marketing work for snacking post-pandemic?

By Gill Hyslop

Experiential marketing has always been a great way to bring your product to life, but in the new normal, the way customers will interact with your brand could change considerably, writes Liz Richardson, MD and partner at UK transformative communications...

Puratos has ramped up its presence in Africa. Pic: GettyImages/Ridofranz

Puratos boosts food security in Africa with expanded presence

By Gill Hyslop

The global ingredients specialist has opened subsidiaries in Kenya, Ivory Coast, Ethiopia and Nigeria to cement customer relationships and localise production using indigenous raw materials, which will lessen the continent’s reliance on food imports and...

The NCA's Sweets & Snacks Expo has moved online, following the cancellation of this year's event due to COVID-19. Pic: NCA

Online

Sweets & Snacks Expo launches digital On Demand platform

By Anthony Myers

Sponsored by the National Confectioners Association (NCA), the Sweets & Snacks Expo is the confectionery and snack industry’s hugely successful and world-class event that is held every year in May at the McCormick Place in Chicago.

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