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Sweets & Snacks Expo launches digital On Demand platform

By Anthony Myers contact

- Last updated on GMT

The NCA's Sweets & Snacks Expo has moved online, following the cancellation of this year's event due to COVID-19. Pic: NCA
The NCA's Sweets & Snacks Expo has moved online, following the cancellation of this year's event due to COVID-19. Pic: NCA

Related tags: Nca

Sponsored by the National Confectioners Association (NCA), the Sweets & Snacks Expo is the confectionery and snack industry’s hugely successful and world-class event that is held every year in May at the McCormick Place in Chicago.

The Sweets & Snacks Expo, which was cancelled this year due to the coronavirus pandemic​, has launched a new digital On Demand platform​ designed to bring together the global Sweets & Snacks community.

The event is scheduled to take place as normal in 2021.

The role of the Sweets & Snacks Expo as an industry convener to create excitement and engagement for our category is as important as ever – even though we couldn’t be together this year, it’s crucial that we stay connected​,” said John Downs, NCA president and CEO, said.

Sweets & Snacks On Demand offers a four-part experience for the community:

  • Manufacturer Search: A searchable database of confectionery and snack manufacturers and brands, plus company news and contact information.
  • Innovation Center: Sweets & Snacks On Demand’s dedicated digital showcase of recently launched and not-yet-in-market product innovations from confectionery and snack manufacturers.
  • Product Spotlight: Candy & Snack TODAY’s new editorial showcase of all the products and promotions being shared digitally during Sweets & Snacks On Demand.
  • Sweet Insights: Unwrapped: A digital education series made possible by Barry Callebaut and designed to provide the industry with the latest in consumer, category and channel insight

We’ve created a dynamic platform where the community can interact with each other, gain a deeper understanding of the topics that are important to their businesses, and where retailers can discover innovative new candy and snack products as they look to spark growth in the category​,” said Downs.

Related topics: Ingredients

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