Save the date! Join us at the 3rd FoodNavigator-USA FOOD FOR KIDS summit in Chicago, Nov 11-13, 2020

By Elaine Watson contact

- Last updated on GMT

Related tags: Food for kids

By 2026, 80% of millennials will have children, and their expectations are changing, says Whole Foods Market, which listed ‘reimagining the kids’ menu’ as one its top 10 trends to watch this year.

“Food brands are taking notice for the next generation – possibly our first true ‘foodies’ – expanding the menu beyond nostalgic foods with better-for-you ingredients and organic chicken nuggets. 

“They’re bridging the gap​ from old-school basic kids’ menus and taking more sophisticated younger palates into consideration​.” ​ (Read more HERE​.)

As 7-Eleven VP business development Chris Harkness recently explained​ when outlining his strategy to bring in more innovative emerging brands, “If I can get young Moms into our stores who feel good about our assortment, that is going to be very beneficial for our business.”

But what are millennial parents looking for?

Now in its third year, the FoodNavigator-USA FOOD FOR KIDS summit​ brings together stakeholders from across the industry to explore what parents want, and how retailers, CPG brands and foodservice companies can help deliver it. This year's event will be held in Chicago at the W Hotel City Center, November 11-13, 2020. 

This is a must-attend event for companies supplying foods, beverages and supplements to expectant Moms, babies, toddlers, young children and teenagers, plus nutritionists, market researchers, NGOs, foodservice companies, retailers, ingredients suppliers, and anyone else interested in what we feed our kids!

Interested? Checkout our gallery of HIGHLIGHTS​ from the 2019 event and stay up to date with our coverage of related issues by book marking the FOOD FOR KIDS tab​ on our website​.

The FoodNavigator-USA FOOD FOR KIDS summit 2020 will explore...

PARENTS, TEENS & TWEENS​ Quiz our consumer panels on everything from meal times to cooking, snacking, label-reading, eating out, and dealing with food allergies.

LUNCHABLES 2.0?​ From the next generation of Lunchables to healthy school snacks, convenient ways to get your five-a-day, low-and no-calorie beverages, functional dairy, and plant-based meat and dairy, learn where the market is going.

CATEGORY DISRUPTION​ Meet the brands disrupting the kids’ food market with breakthrough products, branding strategies, or routes to market in baby & toddler food, snacks, beverages, frozen & chilled meals, dairy, cereals, and supplements.

TRAILBLAZERS​ Watch the winners of our FOOD FOR KIDS 2020 trailblazers challenge​ present their innovations to our expert panel.

INVESTMENT & INCUBATION​ Who is nurturing and funding the next generation of kids’ food and beverage brands? Where are the growth opportunities, and what are investors, retailers, and restaurants really looking for?

THE NUTRITION STREAM​ From omega-3s and probiotics to prebiotic fibers, vitamins and minerals, and human milk oligosaccharides; what nutrients do kids need and when? Should kids’ food get more ‘functional,’ and should children take supplements? Learn what’s next in nutrition, fortification, and supplementation for expectant moms, infants, toddlers, and children of all ages.

CLEAN LABEL FORMULATION​ From cleaner labels to allergy-friendly formulations, learn more about kids’ flavor and texture preferences, what parents are looking for on food labels, and product testing with children.

PESTER POWER​ Branding, packaging, marketing, and advertising kids’ products. What works, what doesn’t, and how do you reach the target consumer (kids) AND the gatekeeper (parents, guardians)?

Who should attend?  

Food for Kids 2020 logo
  • Large and emerging food, beverage and supplement brands that are developing and marketing foods, beverages and dietary supplements to babies, toddlers, young children, tweens and teens; R&D decision-makers, sales managers, food marketers, brand managers and research chefs involved in long-range product planning
  • Foodservice companies developing and marketing food for children
  • Ingredient suppliers
  • Retailers
  • Meal kit and prepared meal delivery companies
  • Registered dietitians and nutritionists 
  • The media, Mommy bloggers, influencers, market researchers, health advocacy groups, parenting groups, health charities, branding and design agencies, consultancies.

Stay tuned for updates about the 2020 event at​ ​and

Want to take part?​ Email rynvar.jngfba@jeoz.pbz​ if you are interested in presenting at this year's summit, where we'll be exploring new ideas for case studies, panel debates, interactive sessions with local consumers (parents, kids) in Chicago and more.

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