UK clean label ingredients producer opens EU base to bolster Brexit fallout

By Gill Hyslop contact

- Last updated on GMT

Ulrick & Short develops an extensive range of clean label non-GM starches, flours, proteins and fibers for the bakery industry. Pic: GettyImages/dusanpetkovic
Ulrick & Short develops an extensive range of clean label non-GM starches, flours, proteins and fibers for the bakery industry. Pic: GettyImages/dusanpetkovic

Related tags: Ulrick & short, Clean label, Starch, Transparency, plant-based, free from

Ulrick & Short has opened a permanent base in the EU, which cements its already extensive footprint in the region.

The headquarters of Ulrick & Short BV – in Zoetermeer, Holland – will be used to serve its European customers, suppliers and distribution partners across the continent.

It will also become the base where all international trade will be conducted.

The starch specialist has also sourced a new warehousing facility in the Netherlands, to minimize deliver and lead times for its customers. The new office will also add additional personnel in the supply chain department.

According to the company, the expansion brings with it a sustained level of customer service and technical support for Ulrick & Short’s European customers, regardless of what future trading arrangements may be with the UK after Brexit (October 31, 2019).

“Since Ulrick & Short’s formation in 2000, the European market has been an essential part of our business, representing a significant proportion of our trade,”​ said Andrew Ulrick, director of Ulrick & Short.

“We are committed to grow this in overall financial terms, and also as a share of our total trade.”

He added the European market is increasingly embracing some of the emerging philosophies the company supports, including ingredient transparency, plant-based foods, enhancing nutritional profiles and free-from foods.

“Consequently, our clean label ingredient solutions will only become more relevant in European and international markets.”

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