Rich Products expands cookie footprint with Christie acquisition

Christie has more than 35 years of expertise in gourmet baked goods with customers across retail bakery, regional instore bakeries, foodservice, e-commerce and corporate gifting.

The company produces around 100 million cookies per year.

“The acquisition of Christie Cookie Company furthers our position as a premier supplier in the growing cookie category,”​ said Ray Burke, president of Rich’s US-Canada business.

“Adding the iconic and beloved Christie brand of products to our portfolio is something we’re very excited about as we move forward.”​

Privately held Rich’s got its start selling non-dairy whipped topping – made with soybean oil – but has been expanding its lines ever since, covering everything from cakes and icings to pizza, appetizers, and specialty toppings.

Today, it sells over 2,000 products in 100 countries, clocking over $4bn in annual sales.

“As a private, customer-centric company that values the long-standing relationships we have with our customers, Rich’s was a natural fit to help take our business to the next level,”​ said Fleming Wilt, president of Christie.

“In Rich’s, we have a partner with a 75-year track record of success, one that’s dedicated to ongoing innovation and growth and a company that not only values quality, but culture, too. We’re proud to join the Rich family of associates.”​

Nashville, Tennessee-based Christie will continue operating business-as-usual once the acquisition is finalized.