Does ‘cleaner’ mean healthier? By Elaine Watson 22-Mar-2019 - Last updated on 22-Mar-2019 at 22:25 GMT Facebook Twitter Linkedin Email to a friend This [equation of clean label and natural with healthy] has been a point of contention for registered dietitians for years. Plus plenty of things that are natural are not necessarily good for your health. Dr Jenna Bell, Pollock Communications Natural and clean label trends 101: From malic acid and glyphosate residues to ‘clean protein’ What do consumers understand by the term natural? What does ‘clean’ food mean to consumers? Clean label is changing What is processed food? And can it be ‘natural’? What does ‘clean protein’ mean? Is Non-GMO being used as a proxy for ‘natural’ and ‘healthy’? Does ‘cleaner’ mean healthier? How useful is the term ‘processed food’? ‘Natural’ goes beyond the ingredients list for plaintiff’s attorneys Clean and natural ‘lifestyles’ Where does food tech fit into the ‘natural’ and ‘clean label’ trend? Are some plant-based meat and dairy alternatives ‘ultra-processed’? Malic acid… a fertile area of opportunity for class action lawsuits? Citric acid, ascorbic acid… how are they made and what are they used for? Glyphosate lawsuits are not just about ‘natural’ claims Is clean label for everyone? Do consumers understand the difference between natural and organic? Will consumers interested in natural and clean label foods embrace cell-cultured meat? What are ‘real’ foods? What does ‘healthy’ mean to consumers? Plaintiff’s attorneys love a regulatory vacuum Tune into all of the FREE sessions Prev 1 … 6 7 8 9 10 … 23 Next