News & Analysis on the Bakery and Snacks Industries
Is Non-GMO being used as a proxy for ‘natural’ and ‘healthy’?
By Elaine Watson
- Last updated on
It’s interesting to me how quickly the food industry has jumped on using Non GMO as a marketing tool [to connote ‘natural’ or ‘healthy’]. Rather than evaluating the pros and cons of genetic engineering from a health and environmental standpoint, they immediately said let’s just go Non GMO. Dr Jenna Bell, Pollock Communications