News & Analysis on the Bakery and Snacks Industries
What is processed food? And can it be ‘natural’?
By Elaine Watson
- Last updated on
What would a reasonable consumer consider ‘highly processed?’ That’s the legal test. But to some extent, all food that’s mass manufactured is processed. A lot of courts use common sense, but there are situations where they can go different ways. The stevia cases are good examples: some courts say, you've got to get it out of a leaf somehow, for goodness sakes, but others say a reasonable consumer might not think this [extraction] process is 'natural.' Angel Garganta, Venable