News & Analysis on the Bakery and Snacks Industries
Do consumers understand the difference between natural and organic?
By Elaine Watson
- Last updated on
Consumers are aware of the difference between natural and organic, especially when it comes to on-pack labels. For some consumers, regenerative agriculture is of interest and certifications around biodynamic are of interest, but that’s not really a mainstream concern right now. Dr Shelley Balanko, Hartman Group