Clean and natural ‘lifestyles’
We’re now overlapping the foods that we buy with who we want to be, so natural on a package… is also a lifestyle, I live more naturally, I have a clean lifestyle. It’s not just about food, it’s about makeup, household products and ‘clean’ cleaning products. It could mean local, it could mean free from ‘chemicals.’ But just because something is natural doesn’t mean that it’s sustainable. Dr Jenna Bell, Pollock Communications