Oats for people who don't like porridge
Nestlé UK has launched Oat Cheerios as an alternative to porridge.
The company says that, according to a 2018 survey of over 400 adults, 97% of British consumers believe oats are a healthy option at breakfast, but more than one in five don’t like porridge.
The Oat Cheerios cereal is made with British-grown whole-grain oats that are further enriched with vitamins and minerals, including calcium and vitamin D, vitamin C and folic acid.
Toby Baker, marketing director for Nestlé Cereals UK and Australia, said: “Oats are increasingly becoming a popular addition to Brits’ diets, as we’ve seen with the rise in sales of things like oat milk, but so many consumers we’ve spoken to just don’t like porridge.
“We’ve made Oat Cheerios to cater to those who want to enjoy the benefits of oats without having to eat porridge. It’s also a perfect breakfast choice in both winter and summer, tasting great with either hot or cold milk.”
The product launched in select stores in November and will be rolled out across the UK in January.