Kellogg accused of ‘teaching racism’ over insensitive Corn Pops design

By Gill Hyslop

- Last updated on GMT

The offensive design on the Corn Pops cereal box. Pic: Kellogg's
The offensive design on the Corn Pops cereal box. Pic: Kellogg's

Related tags Kellogg company

Cereal giant Kellogg Company has apologized and said it will redesign the packaging of its Corn Pops cereal boxes after receiving a Twitter complaint of racially insensitive art.

The Battle Creek, Michigan-based cereal and snack maker responded almost immediately to Saladin Ahmed’s criticism of the cereal box’s cover drawing of cartoon characters shaped like corn kernels populating a shopping mall.

Happy families?

At first glance, it is a happy scene with yellow corn pop characters shopping, playing in an arcade, skateboarding down an escalator and frolicking in a fountain.

Kellogg tweet

However, the Marvel Comics author noticed a single brown corn pop, working as a janitor and waxing the floor.

Ahmed tweeted: “Hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor? this is teaching kids racism”.

“Yes, it,s a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same,”​ he added.

The Kellogg’s US Twitter account responded to Ahmed’s tweet within hours, saying they would be replacing the cartoon with something more sensitive.

Sincere apologies

In a statement sent to BakeryandSnacks, Kellogg spokesperson Kris Charles said the company’s commitment to diversity and inclusion has long been a top priority.

“We take feedback very seriously and it was never our intention to offend anyone. We apologize sincerely,” s​he said.

Charles confirmed the package artwork has been updated and will appear on store shelves soon as it flows through distribution.

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