News & Analysis on the Bakery and Snacks Industries
Food flops in Sweden's Museum of Failure: When NPD goes seriously wrong
By Niamh Michail
- Last updated on
GMT
From Colgate's lasagne to Heinz's purple and green ketchup, Sweden's Museum of Failure opens next month with several food and drink products on display. We ask the exhibition curator and a market analyst how big companies can get it so wrong.
