News & Analysis on the Bakery and Snacks Industries
KP Nuts packaging revamp (UK)
By Vince Bamford
- Last updated on
KP Snacks has unveiled a new look for its KP Nuts range in the UK.
The new design features upgraded foil packaging, with the ‘rays’ around the KP logo enhanced to give stronger stand out on shelf. A resealable label on larger packs (270g and 450g) has also been introduced.
Designed to cater to the needs of the convenience channel, the brand has launched its popular chilli flavor in a new 50g pack and introduced a £1 price-marked pack range across its Original Salted, Dry Roasted, Salt & Vinegar and Chilli variants.
“While we want to maintain the brand’s heritage and popularity in the sector, it’s important for us to keep moving forward and stay relevant to today’s consumer,” said Matt Collins, KP Snacks trading controller, convenience.