News & Analysis on the Bakery and Snacks Industries
McVitie's Cakes price-marked packs (UK)
By Vince Bamford
- Last updated on
United Biscuits has launched a range of £1 price-marked packs of its McVitie’s slices and flapjacks featuring improved packaging designed to simplify the shopping experience.
They will be available to convenience stores on McVitie’s Hobnob Chocolate Flapjacks, McVitie’s Chocolate Digestive Slices, McVitie’s Digestive Caramel Slices and McVitie’s Hobnob Chocolate Tiffin Slices, and will be supported with point of sale marketing material.
“We know the vital role PMPs can play in demonstrating to customers the value on offer,” said Claire Hooper, senior brand manager for the McVitie’s Cake Company at United Biscuits.