News & Analysis on the Bakery and Snacks Industries
Teenage Mutant Ninja Turtles cereal (US)
By Vince Bamford
- Last updated on
Cowabunga! General Mills has brought those heroes in a half-shell back to the cereal aisle with a limited-edition product available in stores until December.
It offers fruit-flavored wholegrain corn and brown rice cereal pieces shaped like the faces of Leonardo, Donatello, Raphael and Michelangelo and in the colors of their headbands.
The launch comes as series four of the Teenage Mutant Ninja Turtles TV show is currently showing on Nickelodeon, and ahead of next month’s release of live action movie Teenage Mutant Ninja Turtles: Out of the Shadows.