News & Analysis on the Bakery and Snacks Industries
Natur Organic Muesli (UK)
By Vince Bamford
- Last updated on
UK business Brands Direct is aiming to tap growing consumer interest in simpler, less processed and natural foods with the launch of these organic breakfast cereals.
“Demand for organic food is in consistent long term growth, and the cereal aisle remains one of the most obvious and under-developed categories where retailers can help to guide customers towards an alternative choice,” said the business.
Packed in a “convenient, space-saving” tube, Natur will be available exclusively from supermarket chain Waitrose in two recipes – Mixed Berry & Cranberry & Nut – with a recommended retail price of £3.50 ($5.10) for 500g.