News & Analysis on the Bakery and Snacks Industries
Waitrose 1 chilled breads (UK)
By Vince Bamford
- Last updated on
UK supermarket chain Waitrose has this month launched a wide-ranging own-label line-up called Waitrose 1.
Staring with 500 food and drink products, it is set to grow to more than 800 by the end of the year.
Among the new range are artisan chilled breads including: a 195g Olive Fougasse priced at £2.79 ($4.08) that comprises Nocellara olives baked into a traditional fougasse produced from slowly fermented dough containing 00 and spelt flour; and a 275g Roast Fennel and Parmesan Focaccia also priced at £2.79 ($4.08) and made from slow-fermented dough with extra virgin olive oil that is topped with chargrilled fennel, caramelised red onion and Parmigiano Reggiano.