News & Analysis on the Bakery and Snacks Industries
Walkers Bugles (UK)
By Vince Bamford
- Last updated on
PepsiCo is extending its Walkers brand in the UK with Bugles crunchy cones in Cheese; Sour Cream & Black Pepper; and Southern Style BBQ flavors.
Rolling out now in sharing bags and multipacks, the line-up will be expanded with single packs at the end of June.
“Bugles has been extremely popular throughout Europe and North America because of its fun shape, tasty crunch and great flavors, and we are confident launching the product in the UK will fuel snacking sales for retailers here,” said Walkers marketing director Thomas Barkholt.