News & Analysis on the Bakery and Snacks Industries
Butterkist ‘Best Ever’ microwave popcorn (UK)
By Vince Bamford
- Last updated on
Top-selling UK popcorn brand Butterkist has launched its ‘Best Ever’ microwave popcorn recipe following the roll-out of ‘Best Ever’ recipes across its ready-to-eat range in January.
Available in Salted, Sweet & Salted, Cinema Sweet and Butter flavors, it is sold in a three x 70g multipack format with a recommended selling price of £1.99 ($2.91).
“Taste continues to be incredibly important to our customers, who expect an exceptional quality in our core range products. These Best Ever recipes have been independently tested by consumers so we are confident that we are delivering an unrivaled taste experience in the home,” said Butterkist senior brand manager Anjna Mistry.