News & Analysis on the Bakery and Snacks Industries
Wild Trail bars (UK)
By Vince Bamford
- Last updated on
Welsh snack bar manufacturer Brighter Foods is launching the Wild Trail brand that comprises three fruit and nut trail bars made from five 'simple and natural' ingredients.
The range consists of 46g single bars in three flavor variants - Seed & Nut; Apple; and Cacao – with multipacks and further variants to follow. All the bars are free from gluten, dairy and refined sugar.
“We’re excited about the future of Wild Trail,” said Brighter Foods managing director Robin Williams. “We wanted to create a range of nutritionally balanced products made from ingredients consumers would find in their kitchen cupboard at home.”