INNOVATION ROUND-UP MARCH 2016
Good Thins (US)
Mondelēz International has launched the Good Thins brand – comprising eight potato, chickpea and rice-based snacks – in a bid to meet US consumer demand for “more wholesome” savory snacks. They are free from artificial flavors, colors, cholesterol, partially hydrogenated oils or high fructose corn syrup, and the rice-based snack is also gluten free. "At Mondelēz International, what's important to consumers is important to us,” said Good Thins marketing director Danielle Brown. “We're regularly taking a consumer pulse on ingredient and flavor preferences, and we're excited to launch a brand that delivers on a broad range of these interests.”
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