INNOVATION ROUND-UP MARCH 2016
Nature’s Bakery double-chocolate brownies (US)
Nature’s Bakery has launched a range of brownies in four flavors - mint, blueberry, raspberry and chocolate – that are sold as six or 12 twin-packs. The new brownies are kosher- and vegan-certified, are free from GMO, dairy and soy, and use dates as a sweetener rather than high-fructose corn syrup. The business hopes the new range will help to build awareness of the brand, and has also become main sponsor of professional NASCAR driver Danica Patrick.
See here for more information.