INNOVATION ROUND-UP MARCH 2016
Fish ‘n’ Chips Red and Brown Sauce (UK)
Burton’s Biscuit Company has launched Red Sauce and Brown Sauce versions of its Fish ‘n’ Chips savory snacks, inspired by traditional flavors from British fish and chip take-out restaurants. In a similar mechanic to promotions such as PepsiCo’s Do Us A Flavor activity under the Lays and Walkers brands, consumers will have 12 weeks to vote for their favorite of the two flavors on Facebook, with the winner going on to become a permanent listing from July. Fish ‘n’ Chips was a popular snack brand in the UK in the 1980s but was axed more than a decade ago. It was reintroduced to the market by Burton’s in 2014 after topping a poll in national newspaper The Sun as the retro snack readers most wanted to see back on shelf.
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