Wool-d you believe it?
MOJU juice brand is targeting health conscious consumers with cold-pressed juices that claim to use more nutrient-rich vegetables than sugary fruit.
Co-founder, Lee-Cook told us it launched an online shop and will be delivering fridge packs, which hold six juices, to offices and homes after partnering with Woolcool, which uses eco-friendly insulated packaging from sheep’s wool.
Sheep’s wool has hygroscopic properties that absorb and release moisture from the air to create consistent temperatures and keep chilled contents below 5°C for at least 24 hours.