News & Analysis on the Bakery and Snacks Industries
YO Syrup Carton Sleeve
By Jenny Eagle
- Last updated on
Official name of entry: YO Syrup Carton Sleeve Entrant: Other: Mayr-Melnhof Packaging International Carton Producer: Mayr-Melnhof Packaging Austria Brand Owner: Eckes-Granini Cartonboard Manufacturer: Metsa Board
The Kiddy Connection
In a market of mundane products, where consumers spend little time making their selection, becoming an eye-catcher is certainly an art: a bottle was to be given a wrap-around to attract the target group – families with children. The protruding ribbon adds a playful touch and acts like a signal never seen before on a shelf of syrup products. The labyrinth game on the inside of the wrap-around is an added benefit for children.