News & Analysis on the Bakery and Snacks Industries
Gems Play Pack
By Jenny Eagle
- Last updated on
Official name of entry: Gems Play Pack Entrant: Carton Producer: Parksons Packaging Brand Owner: Mondelez India Foods Cartonboard Manufacturer: Outer Sleeve: JK Paper, Inner Packs: N R Agarwal Industries
In this packaging, cartonboard replaced plastic, while the playful character of the brand and its packaging was retained. The carton becomes a toy in its own right; numerous ways of opening provide surprising access to the products. The design was optimised for automated production; erection and filling require minimum manual handling. The market response has been very positive and the first YouTube videos are already online.