It's Just ... My Box of Great British Fish & Chips
Official name of entry: It's Just ... My Box of Great British Fish & Chips
Entrant: Carton Producer: The Alexir Partnership
Brand Owner: DHL
Cartonboard Manufacturer: Les Papeteries de Vizille
Crisp Classic
New packaging for an absolute classic is always fraught with risk: unusual design is generally criticised initially. In this case, this could prove difficult. The friendly appearance, recreational feeling, convenient handling and appetising presentation – including smart ventilation – of the crisp, fresh contents are all entirely convincing
